Consider this: More than 800,000 people die by suicide and up to 25 times as many make a suicide attempt every year. And globally, one man dies by suicide every minute.
This is why the Movember Foundation, an international men’s health charity, published three YouTube videos ahead of World Suicide Prevention Day (which is September 10) that are a part of the organization’s “Unmute—Ask Him” campaign, encouraging people to open up a discussion about men’s mental health.
What’s genius about these videos is that if you mute them and just read the on-screen text, you’ll just see the men explaining what they’re doing in each—making a fishing rod, filling a gas barbecue tank, and changing a flat bicycle tire.
But if you unmute the sound, you’ll know what’s really going on.